MarketONE Subscription Management
Contents
Overview
Subscription Lifecycle Management (SLM) is the subscription management domain of MarketONE. It is a complete SasS-based subscription billing and payment integration platform, with flexible billing and charging models that allow communications service providers (CSPs) to monetize their offerings without the need of extensive changes to their existing BSS systems. It enables the user to address the requirements of the five key phases of subscription management listed in the following table:
| Phase | Description |
|---|---|
| Acquire | The acquire phase requires generation of products and offerings to attract new customers. This involves activities such as product and offer definition, segmentation personalization, pricing, packaging, promotion, campaigns, testing, iteration, onboarding and managing entitlements. |
| Bill | The bill phase covers billing and related financial activities. This includes support of one-time, fixed and recurring billing, minimum and maximum charges, and usage-based charges; free trials and freemiums; the ability to accept multiple payment types, invoicing, payment handling, tax calculation, fraud detection, chargeback management, revenue collection, revenue recognition and reporting. |
| Retain | In subscription-based business models, the retention-based Customer Lifetime Value (CLV), is the most important indicator of success. The retain phase involves employing multiple strategies such as customer engagement, loyalty programs, churn prevention, recovering failed payments and more, beginning from the moment the subscriber signs up. |
| Expand | During the expand phase, up-sell and cross-sell activities are employed to achieve retention and revenue growth. For example, you need insights on which up-sell offers to pitch to which subscribers and when. In addition, to grow the business, you need reports, dashboards, and analytics that reflect key business and operational metrics relevant to the SaaS business model for over-the-top (OTT) provider services. |
| Succeed | The succeed phase is about optimization. It includes reporting, analytics, consulting, peer analysis, cohort analysis, payment optimization, iterating on offering scope, price point, subscription duration and other parameters to continuously hone your product and offerings to match the desires and pockets of your target audiences. |
Revision History
| Version | Description |
|---|---|
| 2019.10 | Added this topic. |
| 2019.12 | Added Contents and Revision History sections. |
| 2020.02 | Updated the diagram in the Overview section. |